Chapter 1

Who You Are at 2 AM

"I was standing in a hole at 2 AM, covered in concrete dust and hydraulic fluid, staring at a giant slab of concrete that nothing we had with us could budge. We had reached a point where we realized we didn't know how to succeed."

In August 2012, we landed a massive contract in El Paso with RockTenn—a corrugated cardboard manufacturer that made boxes for Amazon, pizza companies, and UPS. The job seemed straightforward: rip out 3,000 square feet of concrete floor and pour a new foundation. We had 96 hours to complete everything. The future of our company was riding on proving we could handle anything.

But when our hydraulic hammer—the one piece of equipment everything hinged on—failed against 20 inches of steel-reinforced concrete, we faced a choice. We could have walked away, explained why it couldn't be done, and let frustration win. Instead, we learned what it means to be finishers when everything goes wrong.

At 2 AM, with one broken backhoe leaking hydraulic fluid and everything on the line, I had to decide who we were. Were we the kind of people who find reasons why things can't be done, or the kind who find ways to do them anyway?

Dad, Jake, and Kable working the El Paso job

That's me on the right, my Brother on the left and my Dad in the middle. One of the many times we were trying to figure out what to do next.

Broken concrete slab that couldn't be moved

Looking back now, this shows how unprepared were were. This is a very small hammer on a 416 backhoe. It's hard to do the Thor slab justice in a picure.

The moment we realized the scope of the challenge

This is some time Saturday evening as everyone was going back to the hotel for the night, desperately trying to figure out what to do next.

The 160 yard indoor concrete pump setup

This the pump that hit the 8 inch water sprinkler main line in the ceiling. It had inches to spare on all sides and when it hit the steel water line it sounded like an ominous bell. Dust rained down, the walls shook, and then everything stopped as if paused, waiting for a drop of water to come down... Thankfully it didn't!

Pre-pour preparation at the corrugator

Pre pour prepping of the tracks

Drain grating installation

This is the finished product after we installed the drain grating. This was Tuesday afternoon when we were finished stripping out all of the temporary forms you can see in the next picture.

Drain design before the pour

This is the drain design before the pour. You can see the temporary forms we built to hold the concrete back from the drains and create a smooth transition from the new slab to the existing slab. These are under the machine and allow for water drainage, piping and electrical connections.

"The story becomes the belief. The belief becomes the behavior. The behavior becomes the result."
— The Identity Loop

That night in El Paso taught me the most powerful truth about building anything: You are what you say you are. I told myself we were finishers. Not hopeful finishers. Not maybe-finishers. Just finishers. Period. So we finished.

Your 2 AM moment is coming. When it does, you'll have to decide who you really are. Will you be someone who finds reasons or someone who finds ways? Because that decision—the story you tell yourself when everything goes wrong—that's what determines whether you'll build something worth building.

The Big Ideas

Identity Drives Everything

You are what you say you are. The story you tell yourself in crisis becomes your reality. When everything goes wrong, your identity determines whether you find reasons or find ways.

The Identity Loop

The story becomes the belief. The belief becomes the behavior. The behavior becomes the result. Change your story, change your reality.

Your 2 AM Moment

Crisis reveals character. When everything goes wrong and you're alone with your thoughts, you'll discover who you really are. Be ready with a better story.

Your Turn

Define who you are at your core. Write your identity statement in present tense: "I am someone who..." This becomes your north star when everything goes wrong.

Get Your Free Worksheet

Download the 2 AM Character Assessment — discover who you really are when everything goes wrong. Includes identity-building exercises and reflection prompts.

No spam, ever. Unsubscribe anytime.

Get the Complete Story

What's in the full book:

  • All 10 complete chapters with full stories and frameworks
  • The complete Fourth Generation Formula system
  • Detailed worksheets and implementation guides
  • Real case studies from successful builders
  • The Blueprint for building generational wealth
Get the Complete Book
Available on: Amazon Kindle & Paperback
The Fourth Generation Formula Book Cover

Join the Builder's Newsletter

Get exclusive insights, behind-the-scenes stories, and practical tools delivered straight to your inbox. Join thousands of builders creating their fourth generation legacy.

Weekly Insights

Practical lessons from real builders

Exclusive Stories

Behind-the-scenes content

Builder Community

Connect with like-minded builders

No spam, ever • Unsubscribe anytime

Ready for the Next Level?

You've learned who you are at 2 AM. Now discover the power of character when no one is watching.

Continue to Chapter 2

Want to see where you stand?

Take the Character Assessment

© 2024 Record Enterprises. All rights reserved.

Privacy PolicyTerms of Service