"I was standing in a hole at 2 AM, covered in concrete dust and hydraulic fluid, staring at a giant slab of concrete that nothing we had with us could budge. We had reached a point where we realized we didn't know how to succeed."
In August 2012, we landed a massive contract in El Paso with RockTenn—a corrugated cardboard manufacturer that made boxes for Amazon, pizza companies, and UPS. The job seemed straightforward: rip out 3,000 square feet of concrete floor and pour a new foundation. We had 96 hours to complete everything. The future of our company was riding on proving we could handle anything.
But when our hydraulic hammer—the one piece of equipment everything hinged on—failed against 20 inches of steel-reinforced concrete, we faced a choice. We could have walked away, explained why it couldn't be done, and let frustration win. Instead, we learned what it means to be finishers when everything goes wrong.
At 2 AM, with one broken backhoe leaking hydraulic fluid and everything on the line, I had to decide who we were. Were we the kind of people who find reasons why things can't be done, or the kind who find ways to do them anyway?
That's me on the right, my Brother on the left and my Dad in the middle. One of the many times we were trying to figure out what to do next.
Looking back now, this shows how unprepared were were. This is a very small hammer on a 416 backhoe. It's hard to do the Thor slab justice in a picure.
This is some time Saturday evening as everyone was going back to the hotel for the night, desperately trying to figure out what to do next.
This the pump that hit the 8 inch water sprinkler main line in the ceiling. It had inches to spare on all sides and when it hit the steel water line it sounded like an ominous bell. Dust rained down, the walls shook, and then everything stopped as if paused, waiting for a drop of water to come down... Thankfully it didn't!
Pre pour prepping of the tracks
This is the finished product after we installed the drain grating. This was Tuesday afternoon when we were finished stripping out all of the temporary forms you can see in the next picture.
This is the drain design before the pour. You can see the temporary forms we built to hold the concrete back from the drains and create a smooth transition from the new slab to the existing slab. These are under the machine and allow for water drainage, piping and electrical connections.
"The story becomes the belief. The belief becomes the behavior. The behavior becomes the result."— The Identity Loop
That night in El Paso taught me the most powerful truth about building anything: You are what you say you are. I told myself we were finishers. Not hopeful finishers. Not maybe-finishers. Just finishers. Period. So we finished.
Your 2 AM moment is coming. When it does, you'll have to decide who you really are. Will you be someone who finds reasons or someone who finds ways? Because that decision—the story you tell yourself when everything goes wrong—that's what determines whether you'll build something worth building.
You are what you say you are. The story you tell yourself in crisis becomes your reality. When everything goes wrong, your identity determines whether you find reasons or find ways.
The story becomes the belief. The belief becomes the behavior. The behavior becomes the result. Change your story, change your reality.
Crisis reveals character. When everything goes wrong and you're alone with your thoughts, you'll discover who you really are. Be ready with a better story.
Define who you are at your core. Write your identity statement in present tense: "I am someone who..." This becomes your north star when everything goes wrong.
Download the 2 AM Character Assessment — discover who you really are when everything goes wrong. Includes identity-building exercises and reflection prompts.
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You've learned who you are at 2 AM. Now discover the power of character when no one is watching.
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