Inside The Fourth Generation Formula

10 chapters of battle-tested principles. QR codes throughout the book unlock exclusive content on this website.

Chapter 1: "Who You Are at 2 AM"

Hour 78. Hydraulic fluid everywhere. This is when you discover who you really are.

Chapter 2: "Character Is Who You Are When No One Is Watching"

The navy suit story that landed every contract and taught the power of showing up.

Chapter 3: "Starting Before You're Ready"

From LEGO prototypes to Disney stealing my design—why rich people ship ugly.

Chapter 4: "Systems That Set You Free"

The automation disaster that almost cost me my marriage and the backup system that saved my business.

Chapter 5: "The Connection Multiplier"

How a robot learned to be human and why connection beats optimization.

Chapter 6: "Struggle Is the Price of Growth"

Dad's canal was my Harvard Business School. Here's what 40 years of struggle taught me.

Chapter 7: "Build Bigger Than Yourself"

The excavator foot patent that Disney couldn't steal and why legacy beats profit.

Chapter 8: "From Knowing to Being"

The Builder's Creed that transforms daily declarations into permanent identity.

Chapter 9: "The Transfer"

Why 97% of families transfer the wrong thing—and how to transfer capability, not just assets.

Chapter 10: "The Builder's Formula"

Identity + Action + Persistence = Success made inevitable.